Being eco-friendly apparently is the new big thing these days when it comes to surf brands marketing. Well maybe I am just exaggerating, we all know that having onboard surfers that rip hard is kinda more important, however this is not the point of this post.
So yeah, digg that, Billabong released a press release a few days ago, Dave "Rasta" Rastovich is meeting up with all passionate, anti climate change pioneer, ex vice US president Al Gore in order to be trained by, then discuss and promote policies to stop climate change.
Speaking of Rasta, here's a little update on him. He is not on tour, he rips as hard as ever, although I do not think he would agree with the term rip - rather surf forcefully but gently as you can see on the video below.
That was obviously crazy stylish. Rasta is also married to a mermaid, well human mermaid-model kind of thing. He is the founder of surfers for cetaceans- that's dolphins whales and sea turtles. Surfers for cetaceans released a video lately as well "El Mar, Mi Alma".
Not your typical surf video.
Rasta is obviously having the time of his life doing all that. Although critics would say that flying around the globe every time a swell pops up does not really help the environment, I think it would be fair to give Rasta a pass and not hate, because he is obviously a person deeply concerned with the future of the planet.
Coming back to Billabong they are obviously pushing an enviromentalist profile. Of course they are not alone on that, yesterday I stumbled upon this Reef Brazil Redemption series. Anyway, back to Billabong now. The Rasta story, Design for Humanity, they are all initiatives for a good cause. (Design for Humanity profits go to Water Charity.)
I am not dismissing this kind of initiatives as irrelevant and of course anything that helps and pushes things towards a more sustainable direction needs to be applaused.
However I seem to be missing something as strangely enough, looking at those initiatives I still can only think of waves. And cetaceans. And if you think that by cetaceans I mean the stunning blonde pictured below, well, you guessed right.
So yeah, digg that, Billabong released a press release a few days ago, Dave "Rasta" Rastovich is meeting up with all passionate, anti climate change pioneer, ex vice US president Al Gore in order to be trained by, then discuss and promote policies to stop climate change.
Speaking of Rasta, here's a little update on him. He is not on tour, he rips as hard as ever, although I do not think he would agree with the term rip - rather surf forcefully but gently as you can see on the video below.
That was obviously crazy stylish. Rasta is also married to a mermaid, well human mermaid-model kind of thing. He is the founder of surfers for cetaceans- that's dolphins whales and sea turtles. Surfers for cetaceans released a video lately as well "El Mar, Mi Alma".
Not your typical surf video.
Rasta is obviously having the time of his life doing all that. Although critics would say that flying around the globe every time a swell pops up does not really help the environment, I think it would be fair to give Rasta a pass and not hate, because he is obviously a person deeply concerned with the future of the planet.
Coming back to Billabong they are obviously pushing an enviromentalist profile. Of course they are not alone on that, yesterday I stumbled upon this Reef Brazil Redemption series. Anyway, back to Billabong now. The Rasta story, Design for Humanity, they are all initiatives for a good cause. (Design for Humanity profits go to Water Charity.)
I am not dismissing this kind of initiatives as irrelevant and of course anything that helps and pushes things towards a more sustainable direction needs to be applaused.
However I seem to be missing something as strangely enough, looking at those initiatives I still can only think of waves. And cetaceans. And if you think that by cetaceans I mean the stunning blonde pictured below, well, you guessed right.
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