Skullcandy Europe appoints KAOS for Pan-European Role

FOR IMMEDIATE RELEASE: 19.01.09

Skullcandy Europe has appointed action sports and music integrated agency KAOS following a four-way pitch. KAOS will be focused on Pan-European PR for core/action sports, music and lifestyle digital and press media. KAOS’ action sports marketing and creative resources were also a factor in the appointment.

‘KAOS provide us the perfect avenue to action sports and lifestyle media across Europe’ says Skullcandy Europe MD, Anders Håkansson. ‘We needed an agency that had affinity with Skullcandy and understood how to express our message credibly and effectively. They are emerging as one of the most forward thinking and creative agencies out there and we are excited about working together.’

Paul Knipe, KAOS Managing Director said; ‘Having Skullcandy as part of the KAOS family is a great buzz for the agency. It’s one of those brands with immediate appeal to those interested in action sports and pretty much anyone that cares how they look and the quality of their sound when listening to music. We’re all going to work really hard to help keep building Skullcandy and spread the stoke amongst their media partners and consumer audience.’

KAOS’ appointment commenced from January 2009, coinciding with preparations for the launch of the ’09 product line at ispo in Munich (1st – 4th February). Over the course of the next 8-10 months Skullcandy will roll out several new products and continue to unveil artist collaborations that notably included Metallica in 2008.