Nike ACG Sweetspots kick-starts summer with a celebration of its athletes’ most prized achievements on film.

A Sweetspot is a moment in time when effort and talent combine perfectly. It’s an experience of purity when everything comes together and the spectacular is achieved.

These unique stories will be showcased in 3-4 minute films which will launch on 4th April 2008. During the course of the summer a new Sweetspot will be added every few weeks.

Nike ACG’s athletes have pushed both themselves and their sport in the creation of these new Sweetspots. Each has been given the opportunity to fulfill their ultimate goals and then showcase their accomplishments. Having partnered with some of the most prestigious filmmakers in the business each Sweetspot is able to be shared courtesy of http://www.nikeacg.com/

Sweetspots launches the summer program with three stories (Sweetspot numbers 14, 15 & 16) featuring some of the world’s best talent. Follow established BASE jumper, Tom Erik Heimen, as he chases flying nirvana in his wingsuit. World respected whitewater kayaker Brad Ludden returns to conquer his nemesis on the Mekong River. Axel Ballay and Micky Fuselier travel to southern China where they explore epic walls and open up the hardest route in the country.



Following this launch, there will be five additional Sweetspot films released during the summer:
Andre Bach; BASE jumping with Plastikk Media in Eikesdalen (Norway)
Micky Fuseilier; climbing with Evrard Wendenbaum in Choranche (France)
Laurent Niol; BASE jumping with Happy Ride in the Atlas Mountains (Morocco)
Liv Sansoz; climbing with Evrard Wendenbaun in Hampi (India)
Mariann Saether; kayaking with Revolutionairy Innovations on the White Nile (Uganda)

Keep an eye on http://www.nikeacg.com/ throughout the summer to see these films arrive and check out Nike ACG’s competitions. Aspiring filmers, photographers, directors and a journalists are in with the chance to be a part of creating next winter’s first Sweetspot in South America. For more info head over to the ‘Join The Crew’ section of the site, but be quick as the comp closes on 1st May.