Tuesday, October 09, 2007

Sweetspots arrives

After perusing the KAOS blog get yourself over to http://www.nikeacg.com/ to see Nike ACG's latest offering: Sweetspots. They've served up 8 films (so far) featuring their top riders who have each hooked up with some of the finest film production companies to document their own Sweetspot.


photo: Brian Becker

Each Sweetspot is a 3-4 minute short film, documenting something or somewhere of personal significance to the riders. They were given the chance to document a trip, session or trick that they'd felt passionately about and the result is a collection of films that each have their own flavour. From Andreas Hatveit defying gravity and sense in taking on the craziest box setup in Sandpoint (above) to Henning Marthinsen holding out for white gold in Revelstoke, the guys came back with something achieved and a story to tell.


More Sweetspots will be added over the course of the season and come spring the site will also take on kayaking and basejumping films. If you're up for submitting your own Sweetspot, or even joining an crack team to shoot their own film with Nike- keep your eyes out for the 'join the crew' feature on the site

Enjoy

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