Snow sports enthusiasts across the country have a treat to look forward to this autumn. Thanks to technology and style innovators LG, skiers and snowboarders will have the opportunity to practise their jumps and Big Air tricks with the confidence of having a massive Air Bag to catch them – whichever way up they land!
The LG Air Bag Tour is visiting eleven regional slopes across the country during September and October 2008 (see Notes to Editors for other tour dates and destinations), culminating in Freesports on 4 (FS04) Freeze, sponsored by LG at the Battersea Power Station in London on 23rd – 26th October 2008. This event will be a real spectacle with some of the world’s best snowboarders and skiers displaying their Big Air skills on a 40 metre high ramp.
Each stop of the LG Air Bag Tour has been arranged to coincide with the local ‘Freestyle Evening’. As part of LG’s commitment to the development of British snow sports, the Air Bag is provided free of charge so snowboarders and skiers will only need to pay normal slope fees for the evening. Spectators can also attend free of charge. LG will also be on hand at every stage of the tour to show off their latest handsets and will be giving away free goody bags to every visitor at the events.
The number of LG Air Bag participants at any one time is limited for safety reasons. For your chance to be one of the lucky riders, register online at www.londonfreeze.com/lg
Snowboarders and freestyle skiers riding the Air Bag at the regional events are also in with a chance of being part of the FSO4 Freeze in London. One person from each region will be selected based on their Big Air skill and style; and will win an all expenses paid trip to London to ride alongside selected professionals at the LG Big Air Invitational Finals.
Number one British snowboarder Dan Wakeham, who is sponsored by LG, will be attending as many of the LG Air Bag Tour events as possible. Dan is passionate about the LG Air Bag Tour and creating opportunities to develop tomorrow’s Olympic hopefuls. Dan commented: “this is a fantastic initiative allowing snow sports enthusiasts to build their confidence and skills in a safe environment”.
As part of their commitment to bringing new ideas to life, LG is proud to support the British snow sports community “LG is delighted to be associated with the Air Bag Tour” explains Jeremy Newing, Head of Marketing for LG mobiles. He continued “as a brand we’re always trying to bring new ideas to life and that matches well the young and exciting nature of snowboarding and freestyle skiing”.
LG AIR BAG TOUR DATES
September
Thursday 18th Norfolk Ski Club 18:00 - 23:00
Friday 19th Sheffield Ski Village 18:00 - 23:00
Thursday 25th Sno!Zone Braehead, Glasgow 18:00 - 23:00
Friday 26th Sno!Zone Braehead, Glasgow 18:00 - 23:00
October
Friday 3rd Chill Factor-e, Manchester 18:00 - 23:00
Saturday 4th Chill Factor-e Manchester 18:00 - 23:00
Monday 6th John Nike Ski Center, Plymouth 18:00 - 23:00
Thursday 9th Sno!Zone, Milton Keynes 18:00 - 23:00
Friday 10th Sno!Zone, Milton Keynes 18:00 - 23:00
Wednesday 15th Sno!Zone, Castleford 18:00 - 23:00
Thursday 16th Sno!Zone, Castleford 18:00 - 23:00
Friday 17th John Nike Ski Center, Chatham 18:00 - 23:00
Saturday 18th Snow Dome, Tamworth 18:00 - 23:00
Monday 20th John Nike Ski Center, Bracknell 18:00 - 23:00
Tuesday 21st Bromley Ski Center 18:00 - 23:00
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