Thursday, January 17, 2008

Breaking Industry news: Volcom gets Electric

as reported by EXPN

Volcom today announced it has reached an agreement on an all-cash offer to acquire privately held Electric Visual Evolution, one of the most recognized and respected eyewear brands in action sports.

Under the terms of the agreement, Volcom shall pay to Electric shareholders $25.25 million in cash upon the closing of the transaction. Electric will operate as a wholly owned subsidiary of Volcom and will be maintained as a stand-alone brand.

Electric was founded in 2000 by industry veterans Kip Arnette and Bruce Beach and is headquartered in Orange County, California. "We are very excited about this partnership," said Richard Woolcott, Volcom's president and chief executive officer. "Electric is a powerful brand with a lot of potential, and together, we look forward to leveraging each other's strengths and expertise.

"Culturally, Electric is a perfect fit for our company," Woolcott continued. "We've known the Electric team for a long time, and we recognize they share the same passion and love for action sports as we do here at Volcom. Our companies are very much on the same wavelength, sharing similarities in product distribution, marketing efforts and a strong commitment to quality and innovation. Everyone here is stoked to welcome Electric into the Volcom family."

"Volcom has an amazing team and an incredible heritage in the action sports industry," said Kip Arnette, co-president and chief design officer of Electric Visual. "We could not have hoped to partner with anyone more capable on an operational level and more in-line with us culturally, than Volcom."

Wednesday, January 16, 2008

Surf's Up in London

Great news for surf enthusiasts!!

As of 2011, surfing lovers will be able to get a taste of the waves at London’s first year-round surf beach. The project builds a part of the massive £ 1.5bn regeneration project of the Silverton Quays, adjacent to the Royal Victoria Deck. The 100m wide sandy beach will accommodate more than 200 swimmers, sunbathers and surfers at the same time; the surf centre will include a wave making- machine. The project is the brainchild of Steve Jones, and adventure sport enthusiast who believes in “urban surfing” as an after work activity instead of going to the gym.

Surfers can expect to pay £30 for an hour of wave action that will offer at least ten waves per rider. The venue will also have a 100sq metre screen and the UK’s largest climbing wall for people not into water sports.

Monday, January 14, 2008

Nike ACG UK Team Update

The competition season has kicked into gear at long last and it means for the first time in 8 or so months we have all the team in the hills. It’s been a great start to 2008 with some excellent results


Dan Wakeham
Dan’s had a really good start to the season. He drove out to Davos on New Year’s Day to ride at the O’Neill Evolution (TTR 6* event). This is one of the most prestigious comps worldwide and had a line-up of top international talent. Dan had to qualify at the beginning of the week in both Half-pipe and Quarter-pipe. He came third in his heat in the HP qualis, a massive result for him considering he was up against the likes of former Olympic Gold medalist Gian Simmen. Unfortunately it didn’t go quite so well semis but he managed to turn heads all week.

Straight off the back of Davos, Dan jumped in the car and headed over to Tignes for the Airwaves comp. The prize money is always high and unsurprisingly a lot of the world’s best who have already made the journey across to the O’Neill Evolution are out in force. With confidence high after Davos, Dan stepped it up again and bagged 2nd place, beating the likes of Janne Korpi and fellow team-mate Gary Zebrowski. I won’t spill the beans on his earnings but suffice to say he won enough to get the beers in after. Check out the above shot of him and Gary on the podium with his new board graphic from Head.

Next up is the Burton European Open in Laax which really gets going this week


Zoe Gillings
Zoe has been in Bad Gastein over the weekend where she rode in the first World Cup event for quite a while. Having qualified in 7th Zoe was up against Lindsay Jackobelis in her first knockout stage and unfortunately ended up 3rd. Thanks to her pace in qualifying it meant she finished up 9th. This keeps her world ranking at 6.

Almost all the remaining SBX World Cup season will be crammed into Feb and March but before that it’s the big one: the Winter X Games in Aspen. Zoe travels out in just under 10 days to look to improve on last season’s 7th place. Getting an invite to the World’s most prestigious SBX comp is an honour in itself and having got a taste for it last year Zoe will be up for it no question.

After X Games Zoe will be getting in the Air Miles when she travels back to Leysin and then out to Korea, Japan, the US, Canada and finally Italy for the World Cup tour.


Rebecca Cullum
Becky has started at 6th Form College this year and has been enjoying her diploma in Media Studies, Art and Photography which she’s loving by all accounts. Over the summer she focused on getting as much riding time as possible in New Zealand where she was able to ride with some of the Swiss Team and get some great experience along the way.

Along with Zoe, Becky put in an appearance at the ‘Changing The Game of Women’s Sport’ event in London in November (see above)

Becky has managed to get as much time on snow as possible to train but, as with the rest of the gang, it’s now competition season. Becky is with Dan at the BEO, her first time at a senior level which will be a great experience for her.


Paddy Graham
Paddy has been out in Laax since Christmas where he’s been getting as much time as possible in the pipe. He had a quick trip across to Dublin over New Year to support a retail activity with 53 Degrees North but then it was straight back out to the hills to get the training in.

His main focus at the moment is the US Open at the end of this month. Paddy’s heading over to the States for 3 weeks to ride in the Slopestyle and the Pipe. It’ll be his first visit to Breckenridge but having done so well at the New Zealand Open over the past 2 seasons he’ll be heading over with bags of confidence.

On his return he’ll be straight into the RedBull Playstreets event in Austria before building up to the European Open and then into the Brits where he’ll have 2 titles to defend and a certain team-mate snapping at his heels…


Murray Buchan
Murray’s been back on snow after spending much of the early season handling his school commitments. Since riding in the Saas Fee Ride at the end of the summer he’s had to get his head down now his GCSE year is upon him. He did however make an appearance at the London Ski & Snowboard show and turned heads as always in the demos he was involved with.

He travelled out to Laax on Boxing Day to link up with Paddy before getting himself over to Les Contamines for the weekend’s World Cup Half-pipe event. The comp ran last night with Muz bagging a highly credible 25th in a truly international field.

Murray flies back today and will now be back at school until mid-Feb when he’ll be able to use his half term break to get some time in the mountains.

Murray has also signed with Volkl skis after 6 years with LINE.


Noddy Gowans
After 5 years of hanging out with the best of British ski and snowboard talent Noddy’s finally succumbed to Blighty and traded in his Kiwi passport for a UK one.

As if to celebrate the fact, he’s basing himself in sunny Brighton as opposed to Serre Chevalier this season, with the aim to get as much travelling done as possible. Details are still being planned but Norway is very much on the cards as are a couple of other big mountain ‘missions’ as he likes to call them.

Between this free-ride trips Noddy is also fronting another film project that will see fellow pro-Brits and enthusiasts document their season. After a metre fell in Serre Che last weekend he’s heading out this week to get things moving on that front (and to celebrate being able to travel for the first time in 3 months)

The free-ride comp season took a battering last year for obvious reasons but if the top events get the green light this year there’s little doubt that Nodds will be in amongst it.


Look out for our updates each week and we’ll keep you posted on the big competition news as soon as it comes through

Wednesday, November 28, 2007

Changing the Game of Womens Sport

Yesterday saw the launch of Nike's new sports exhibition, 'Changing the Game of Women's Sport', at the Blink Gallery in Soho. The exhibition is designed to celebrate the country's finest sportswomen highlighting their strength, passion and individuality. The exhibition has features on different female athletes from the entire sporting spectrum, including world championship 5000m Irish gold medallist Sonia O'Sullivan and sbowboard ace Zoe Gillings. The athletes were present at last weeks press launch (pictured below), and it is hoped the exhibition will do a lot to raise the profile of Women's sport in the U.K. and encourage more youngsters to follow in the footsteps of the stars. The exhibition runs from the 27th November until 7th December, so get yourself down there!






















Above: Nike ACG Snowboarders Zoe Gillings and Rebecca Cullum, and all the athletes (top right).

Tuesday, November 20, 2007

Permin the King of Style

This past weekend France's Rich Permin clinched a sensational victory over a top class field in the King of Style Big Air, at the 2007 Winter Jam in Stockholm. He narrowly beat Canada's TJ Schiller into top spot, with American Simon Dumont in third. Sammy Carlson and Oscar Sherlin finished 4th and 5th, with Jon Olsson back in 9th. Each of the riders had three jumps, with the best two jumps counting, but each of the two tricks had to be different, adding a little twist to the traditional big air format. Jumps were also judged on style, rather than simply technical difficulty.

Rich did not fall all weekend and was putting down all variety of tricks. He won the contest on his final jump, putting down the smoothest of smooth switch 720 double tail grab (Rich’s own grab - check out his Solden Sweet spot to see it in action) to move into the lead. His spin was so slow that it looked like a 360 and he went super big. TJ then did a 1260 and event though he landed well the judges did not rate it about Rich’s super styley 7.

Rich thus continued his fantastic start to the season following a 4th place in the Frestyle.ch for the second year running. He said, ‘Last year I finished second so it was great to be able to step it up and get my first international title under my belt, the $10,000 is great too!’

The event was a great success and with a big crowd, live TV and perfect conditions, and it's going to be tough for the organisers to do better next year, but we'll definitely be there to check it out!

1) Richard Permin
2) TJ Schiller
3) Simon Dumont
4) Sammy Carlson
5) Oscar Sherlin
6) Colby West
7) PK Hunder
8) Henrik Harlaut
9) Jon Olsson
10) Jacob Wester
11) Peter Olenick
12) Charles Gagnier

(Image from newschoolers.com)